The Sales Research Agent in Dynamics 365 is an AI-powered assistant designed to help sales teams answer complex, cross-domain business questions. Instead of manually digging through multiple systems, sellers can ask questions in natural language and get rich, context-aware answers.

It uses deep reasoning over your enterprise data, which means it doesn’t just surface records—it connects information across different business areas to provide more complete insights. This helps sales teams make better-informed decisions faster, whether they’re preparing for a customer meeting, evaluating an opportunity, or exploring new markets.

The Sales Research Agent taps into your existing enterprise data and applies AI-powered deep reasoning to it. Rather than treating each data source in isolation, it looks across domains—such as sales, operations, and other business functions—to provide more holistic answers.

For example, you can ask questions like, “Which accounts show strong engagement but low recent purchase activity?” and the agent will combine relevant data points to respond. This cross-domain approach helps sales teams uncover patterns and opportunities that might be missed when looking at systems one by one.

Yes. You can add data from external sources such as HR and e-commerce platforms to the Sales Research Agent. Bringing these sources together increases the fidelity of the research and the quality of the answers you receive.

For instance, combining HR data with sales information can help you understand how team structure or staffing changes might affect sales performance. Integrating e-commerce data can reveal online buying patterns that inform account strategies. By reimagining how these data sets work together, the agent helps sales teams see a more complete picture of customers and markets.