Many organizations are racing to implement GenAI without a coherent plan, and that can be a costly mistake. This article from Harvard Business Review outlines what separates forward-thinking GenAI strategies from the ones that stall or backfire. It offers practical questions to help leaders align GenAI with core business goals, avoid hype-driven decisions, and create value at scale. Read the article to pressure test your approach, then contact Creative WebMatrix Solutions for expert guidance on making your AI investments count.